![]() Since then, Breakaway Music Festival has grown to multiple cities, making stops beyond Ohio in Michigan, Tennessee, and North Carolina, and even as a destination festival in Cancun. Prime Social Group joined the ranks of growing events promoters when it debuted Breakaway Music Festival in 2013 in Columbus, Ohio. View source version on businesswire.Breakaway Music Festival made its mark with an incredible edition in Charlotte, North Carolina, at the Motor Speedway. With several market expansions over the years, the multi-city festival has amassed a loyal following with over 100,000 in attendance in 2022 across Columbus, OH, Charlotte, NC, Kansas City, MO, Grand Rapids, MI, and San Francisco, CA. The festival began in Columbus, Ohio in 2016 and quickly grew into a two-day, multi-stage event, bringing exceptional names like Chance The Rapper, Halsey, Kygo, and Kendrick Lamar to underserved cities. We are so proud of the group of strategic investors we put together to drive Breakaway’s ascent through reimagined real-life experiences, digital opportunities, and more that will help turn the brand into a household name.”īryan Goldberg, founder and CEO of BDG added, “As BDG continues to cement our foothold as a leader in experiential and live events, we are proud to support and collaborate with like-minded partners such as Breakaway who share our vision in creating memorable experiences for young consumers.”īreakaway is the nation's leading touring music festival-an attention platform delivering premium experiences and programming to underserved music fans through Top 40 lineups. William Van Orsdel, Breakaway’s head of growth, added, “As one of the last independent groups in live entertainment, we carry the flag of the ‘underdog’ in the music industry. We are building a boutique brand at scale and trying to give every fan that one moment they can remember.” ![]() “When you can actually see your favorite artist on a stage and not just on a jumbo screen, it changes the way you listen to music-it becomes an unforgettable experience. “This marks an important milestone for Breakaway as we look to the future, opening the door to even more opportunities for innovation as we expand both the breadth and depth of experiences for Millennial and Gen Z consumers,” said Breakaway cofounder Adam Lynn. “Adam and his team have done an incredible job building a brand and company with a clear mission, and we’re excited to partner with these next-generation music leaders as they continue scaling Breakaway’s geographic footprint and range of offerings.” "What began in 2016 as a music festival has grown into a multi-faceted entertainment brand that continues to change the way thousands of consumers across the country experience and enjoy music,” said Matt Higgins, cofounder and CEO of RSE Ventures. This new capital will advance Breakaway’s vision to expand its national footprint and support its ultimate mission of powering the voice of today’s generation through music, community, art, technology, and digital content. The festival ‘tour’ is making its way to seven cities in America this year: Charlotte, NC (May 5 – 6 and September 29 – 30) Kansas City, MO (July 14 – 15) Grand Rapids, MI (August 18 – 19) Columbus, OH (August 25 – 26) Boston, MA (September 15 – 16) and San Francisco, CA (October 13 – 14). In 2023, Breakaway has continued to expand its festival footprint, launching Spring Break(away) with emerging curated events company All Roads Traveled for five weekends of immersive experiences in Mexico this past March. Past performers include The Chainsmokers, Halsey, Kygo, Zedd, Migos, Odesza, Post Malone, Future, Illenium, Khalid, 21 Pilots, Jack Harlow, Machine Gun Kelly, Chelsea Cutler, and Juice WRLD, among many others. ![]() The company takes an intimate approach to their events, catering to the specific needs of Gen Z and Millennial music fans. Launched in 2016, Breakaway is the nation's leading touring music festival-delivering premium experiences and programming to underserved music fans through Top 40 lineups. Other participants in the round include Marshall Sandman's Animal Capital, Human Ventures, George Ruan, Bustle Digital Group (BDG), New York Rangers captain Jacob Trouba, Gross Labs, and Steve Martocci. Music Festival Announces New Funding Round to Fuel Accelerated Growth, Industry Disruption, and Innovationīreakaway Music Festival, (“Breakaway”), one of North America’s fastest-growing, independent multi-city music festival brands, today announced plans to accelerate expansion across new regions and brand verticals following the close of a recent funding round led by private investment firm RSE Ventures.
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